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HOODMART BLOG

  1. Social Media Engagement for Food Trucks

    Parking your food truck in exactly the right spot – provided you can do so without running afoul of any regulations or prior “dibs” on the space – can be a challenge. The location you select might look ideal in terms of its proximity to foot traffic. But what if the foot traffic decides, for one reason or another, to bypass you by, say, a block? Or just doesn’t notice that you’re there? 

    For help, you might want to consider turning to social media, says Mobile Cuisine. After all, your customers likely are.

    According to the magazine, there are several reasons why people aren’t following your social media account. Here are some suggestions for improvement:

    You’re not where your customers expect: Different kinds of customers are searching for food trucks on various platforms, including Facebook and Twitter. It’s wise to spend some time figuring out where your customers are, then establishing and maintaining a presence on those platforms.

    What have you done lately?: In today’s 24-second-or-less news cycle, audiences simply tune out information as soon as they get it, which leads to an almost insatiable appetite for updates from favorite sources. This requires social media accounts to be updated regularly…or risk being ignored.

    Why should I follow you?: In line with the above, why should customers follow your social media accounts? Can they find u...

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  2. Commercial Pizza Cooking and the Role of Pizza Hoods
    Trying to upgrade kitchen equipment in a concession trailer or food truck can be a daunting task for vendors who don’t carefully plan the process. Just because a Commercial Kitchen operation is mobile doesn’t mak...

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  3. Kitchen Venting and High-Rise Buildings
    When a fire tragically breaks out in a Commercial Kitchen Ventilation system in a high-rise building, with the fire having the potential to spread into the exhaust duct above, fire department personnel must quickly ascertain two things: Whe...

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  4. Private Large Kitchen Safety
    Those who are members of social and religious organizations tend to have a special appreciation for the need to properly care for the community’s meeting facilities. This includes proper maintenance and operation of any and all Commercial ...

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  5. Ready for Food Truck Franchising?
    With franchise businesses expected to generate more than 4.5% of U.S. Gross Domestic Product in 2015 – and with restaurants being the largest franchisors – is your food truck concept strong enough to consider joining the big boys in Franc...

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